Imagine creating a great video and being ready to share it with your prospective customers, only to learn that your planned video hosting platform does not have the bandwidth to support it. If you’d like to quit worrying about bandwidth for your videos and utilize video hosting platforms, be sure to read on and learn more about all of the benefits that these platforms have to offer.
For starters, the majority of video files tend to be much larger in size than most realize. While an image is typically smaller and measured in kilobytes, high definition videos are measured in megabytes. As you might imagine, uploading a video of this size on a site that does not have enough bandwidth can lead to a host of issues when a number of viewers attempt to view it at the same time. Corporate video is huge for businesses for selling and brand awareness, and with video quality (size) forever increasing, dealing and managing quality video in a sustainable way is a problem that is NOT going away anytime soon.
If there are an excessive amount of requests to view your video on a site that does not have the right bandwidth, the limits of what the site can handle will be exceeded. When a site crashes and is not accessible to the browser for a long period of time, the chances of them returning are slim to none. This also negatively affects a company’s word of mouth, which is one of the most necessary forms of advertisement.
Average video hosting servers also come with limits when it comes to file size and a multitude of videos exceed them. This prohibits you from uploading videos that have a longer duration and in some instances, a longer file might violate the acceptable usage policies that have been put in place, which will cause your clip to be taken down before the browser has had a chance to watch it.
Violation of these policies can also cause your hosting account to be suspended, which is why video hosting platforms are essential. Your videos are able to be played without delays or browser crashes, the viewer can share them with interested friends and family members and there are zero unexpected skips and pauses during the viewing duration.
An audience will want to watch your videos from their smartphone or their laptop. Since most browsers now have access to high speed Internet connections, they will also want to watch the video in full screen format. When you decide to eschew video hosting platforms, larger files with higher resolution cannot be viewed as easily.
Video hosting platforms ensure that the clip can be delivered to a variety of different mobile platforms. Viewers that have access to a slower Internet connection will also need to be catered to and by using video hosting platforms, continuous playback is ensured for all users.
The quality of a video can vary greatly across all of the currently popular browsing platforms and those who decide to worry about bandwidth on their own are also responsible for writing and assembling short code. By enlisting a video hosting platform, these issues are handled on your behalf, which gives you the opportunity to focus on other aspects of your company.
Failure to use video hosting platforms means losing out on visibility and potential traffic. When a potential consumer wants to learn more about a company, they are far less likely to read and videos offer them the chance to gain access to the information they need with minimal effort. Using video hosting platforms ensures that viewers are able to watch, share and boost your popularity. If a viewer attempts to share your video and it cannot be watched on all platforms, your brand will lose on valuable conversion opportunities.
If you’d like to avoid all of the aforementioned calamities, video hosting platforms are your best bet. They remove all of the guesswork from the process and provide companies with an opportunity to place themselves in front of as many eyeballs as possible. The viewer will appreciate your efforts and be far more likely to share your videos as a result.